Workshop: Employer Branding and People Engagement for NFPs – 3 real journeys, 300 real stories
Employer branding – it’s easy to talk about it but who’s doing it well and winning? In this lively, “warts and all” session, two NFP people leaders and an employer branding (EB) specialist will show you their EB journey, from EVP to a culture of employee storytelling. They’ll share what worked, what didn’t and what they leaned along the way. Through blood, sweat and (happy) tears, these leaders have driven real cultural change which has benefited the communities they serve. They can’t wait to show you how you can do the same, including:
• Where you should focus your energy for best outcomes
• How to sell employer branding internally
• How to involve your people and drive active employee advocacy of your brand – the nirvana of employer branding!
Fiona Millar is the General Manager People & Culture at SwanCare in Bentley WA, One of Australia’s largest single site retirement and aged care living providers. She has worked in Aged Care for nearly 30 years and before becoming part of the SwanCare Executive Team and she has held positions in many areas of aged care provision including Hospitality, Care and Payroll.
With passion, experience, and an unusual insight into the industry and its people, she knows that there is no single approach that ‘fits all’ and that every proposed strategy must be developed to work for the benefit of the residents, the staff and SwanCare as a business.