How to shape, promote and live your employer brand to connect with current and future superstars
Employer branding is as much about retention and engagement as it is recruitment! In this practical, fun workshop, Employer Branding Australia Founder Mark Puncher will show you the steps to shaping, promoting and living your employer brand, and turn it into talent results. Join Mark to develop an action plan for your organisation and explore the five fundamental steps to understanding, shaping and promoting your employer brand — both internally and externally.
Mark Puncher is CEO and Founder of Employer Branding Australia. He has spent much of the last 17 years with one foot in talent engagement and the other in marketing. He has run employer branding or marketing operations in the UK and Australia for recruitment and media organisations including Employment Office, Guardian Jobs, Hobsons and TES Global. Mark lives and breathes talent marketing and loves helping fantastic, imperfect organisations bring your stories to life to attract and retain your future superstars.
When Mark isn’t helping people shape their employer brands, his current hobbies include finger painting, 5am ballet and building dens. He also has strong beliefs about the importance of wine.