Olivia Passmore

  • Olivia Passmore
    Relationships Manager


A job ad may be your one chance to connect with a perfect hire – so make your first impression count

(Speaking with Jo Willatts)

In an increasingly competitive employment market, your job ads are a key marketing tool to capture the attention of the very best candidates. However, all too many job ads fail to cut through the noise and help their organisations stand out from the crowd.

In this session Olivia and Jo will draw on years of recruiting experience to provide practical tips to craft compelling job ads that are human, purpose-focused and targeted to reach your ideal candidates, including:

  • Why it’s worth taking the time to create a job ad that works
  • How to identify your job ad’s audience
  • How to define your organisation’s purpose, and why it matters
  • The simple formula to write a job ad that connects with your perfect hire


About Olivia

Olivia joined the EthicalJobs.com.au Relationships team in October 2019, but her experience in the not-for-profit sector dates back 15 years, to when she first arrived in Australia and started volunteering for RSPCA Victoria.

For the past 15 years, Olivia has worked in and on behalf of the not-for-profit sector, holding management and senior fundraising roles for organisations that support her interests: animal welfare, the arts, and community health and wellbeing.

Olivia is passionate about helping more people reap the benefits of aligning work with personal beliefs and passions. She’s always keen to meet and work alongside people doing their bit to make the world a better place.

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