PDs are too often hastily thrown together using out-dated elements from old job descriptions, limited (or too wordy) information about the position’s real responsibilities and uninspiring, cliché-ridden corporate-speak.

By contrast, the perfect position description is neither too descriptive nor too vague, uses clear, simple language and unmistakably represents the ethos of your organisation in such a way that potential candidates feel immediately excited about the prospect of working with you.