Decades of psychology research show that humans have a deep-seated desire to find meaning in what they do. For many, that desire is what draws them to a workplace or a particular job. They want to contribute to something bigger than themselves – by improving lives, supporting communities or protecting the environment.
But that sense of purpose in NFP workplaces isn’t always guaranteed. When job demands increase, teams evolve and day-to-day responsibilities become more routine, it’s easy for the bigger picture to fade into the background.
So how can NFP leaders and HR teams keep that sense of purpose alive for their employees as the day-to-day work becomes familiar?











