Great leadership is central to all successful not-for-profit organisations. In this five-part series, we look at strategies to recognise and realise the leadership potential within a not-for-profit. Follow the links to part 1, part 2, and part 3. Part 4 looks at what to do when you need to find new talent to fill your […]
In 2004 in Houston, Texas, neuroscientist Read Montague and his colleagues at Baylor College of Medicine did an experiment.
Taking a group of about 70 volunteers, Montague first gave them two unlabeled cups, one containing Coke, the other containing Pepsi. When questioned, almost all of the group said they preferred the Pepsi.
Montague then gave the same group two cans, each clearly labelled “Coke” and “Pepsi”. In what has become known as the “Pepsi Paradox”, the majority of the group now responded that they strongly preferred the “Coke” – even though both cans actually contained Pepsi!
So how does this relate to your NFP’s employer brand?
Great leadership is central to all successful not-for-profit organisations. In this five-part series, we look at strategies to recognise and realise the leadership potential within a not-for-profit. Follow the links to part 1 and part 2. Part 3 looks at how to offer your future leaders meaningful development opportunities to step into areas where […]
The health and community services workforce is predicted to grow by up to 77 per cent larger over the next 12 years to 2025, according to a new report from the government-funded Community Services and Health Industry Skills Council (CS&HISC). But that growth will bring “dire, unprecedented workforce challenges” without urgent action. The multimedia Environmental […]
Great leadership is central to all successful not-for-profit organisations. In this five-part series, we look at strategies to recognise and realise the leadership potential within a not-for-profit. You can find part 1 here. Part 2 looks at how to understand what your future needs will be: Last week we got the leadership ball rolling […]
Great leadership is central to all successful not-for-profit organisations. In this five-part series, we look at strategies to recognise and realise the leadership potential within a not-for-profit. Part 1 looks at where to start with engaging your current senior leaders: Step back and look at the people who are running your organisation. Look at your […]
Learning is essential for any NFP organisation to be able to adapt to ever changing conditions and survive. Peter Senge is an expert on building a culture of learning, and says ‘learning organisations’ are those organisations where people continually expand their capacity to create the results they truly desire, where new and expansive patterns of […]
Almost 80 percent of Australia’s community sector workforce are women, so when the Community and Public Sector Union (CPSU) surveys its members, it’s keen to know what motivates women at work. Last year a new section called ‘The Environment’ was added to CPSU’s annual What Women Want survey, to explore how work and home life […]
NFPs that take the time to work on, and communicate, their unique workplace culture effectively to potential candidates and existing employees can significantly improve their ability to attract and retain staff.
Want to improve how you reward staff at your NFP? Focus on meaning. According to recent research published in the Ivy Business Journal, tangible rewards such as pay raises, bonuses and benefits are not as effective for day-to-day motivation as the psychological rewards employees get from doing work that has meaning. It’s crucial information for resource-strapped not-for-profits aiming to keep staff happy, motivated and rewarded for their work.