Recruitment

Is your organisation using video for recruitment? Here’s 7 reasons why you should be

Do your job ads give jobseekers a true picture of what its like to work at your organisation?

A recruitment video can offer not-for-profit employers real advantages in a sector where staff rate the importance of their work environment and the social impact of an organisation above the size of their pay cheque.

If your organisation doesn’t yet have a recruitment video, you need to read this post.

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How Google is changing the way people are recruited – and what NFPs can learn to do differently too

Nobody can dispute that Google is innovative. So when the technology giant turns its considerable data-analysis powers to the issue of recruitment, it’s worth taking some notice. Google hires about 5,000 new staff and receives over 1-million resumes each year, so they’ve been crunching data from tens of thousands of interviews to try to work […]

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How do successful not-for-profits develop future leaders? Part 4: Recruiting for your leadership gaps

Great leadership is central to all successful not-for-profit organisations. In this five-part series, we look at strategies to recognise and realise the leadership potential within a not-for-profit. Follow the links to part 1, part 2, and part 3. Part 4 looks at what to do when you need to find new talent to fill your […]

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What is your brand saying to prospective employees?

In 2004 in Houston, Texas, neuroscientist Read Montague and his colleagues at Baylor College of Medicine did an experiment.

Taking a group of about 70 volunteers, Montague first gave them two unlabeled cups, one containing Coke, the other containing Pepsi. When questioned, almost all of the group said they preferred the Pepsi.

Montague then gave the same group two cans, each clearly labelled “Coke” and “Pepsi”. In what has become known as the “Pepsi Paradox”, the majority of the group now responded that they strongly preferred the “Coke” – even though both cans actually contained Pepsi!

So how does this relate to your NFP’s employer brand?

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Nine essential steps for creating a great position description

PDs are too often hastily thrown together using out-dated elements from old job descriptions, limited (or too wordy) information about the position’s real responsibilities and uninspiring, cliché-ridden corporate-speak.

By contrast, the perfect position description is neither too descriptive nor too vague, uses clear, simple language and unmistakably represents the ethos of your organisation in such a way that potential candidates feel immediately excited about the prospect of working with you.

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