In 2004 in Houston, Texas, neuroscientist Read Montague and his colleagues at Baylor College of Medicine did an experiment.
Taking a group of about 70 volunteers, Montague first gave them two unlabeled cups, one containing Coke, the other containing Pepsi. When questioned, almost all of the group said they preferred the Pepsi.
Montague then gave the same group two cans, each clearly labelled “Coke” and “Pepsi”. In what has become known as the “Pepsi Paradox”, the majority of the group now responded that they strongly preferred the “Coke” – even though both cans actually contained Pepsi!
So how does this relate to your NFP’s employer brand?
Are you a not-for-profit or social enterprise that’s been puzzled by an average response to a job ad? Since 2009, EthicalJobs.com.au has advertised thousands of jobs for ethical employers around the country, so we’ve seen a lot of good ads, and a lot of bad ads (no naming names though!) Having looked at so many […]
Do you always check references before offering a position to a new employee?
If the answer is no, consider this: how do you know that the candidates for the last role you hired for – perhaps even the successful candidate! – didn’t exaggerate their experience and qualifications?
Almost 80 percent of Australia’s community sector workforce are women, so when the Community and Public Sector Union (CPSU) surveys its members, it’s keen to know what motivates women at work. Last year a new section called ‘The Environment’ was added to CPSU’s annual What Women Want survey, to explore how work and home life […]
Recruiting great staff or volunteers can be a long process, but it almost always starts with creating a position description. For not-for-profit organisations, a position description (PD) is especially important for attracting candidates, since it’s the place to start communicating the unique benefits of working for a NFP – social or environmental impact, flexible work […]