Great leadership is central to all successful not-for-profit organisations. In this five-part series, we look at strategies to recognise and realise the leadership potential within a not-for-profit. Follow the links to part 1, part 2, and part 3. Part 4 looks at what to do when you need to find new talent to fill your […]
In 2004 in Houston, Texas, neuroscientist Read Montague and his colleagues at Baylor College of Medicine did an experiment.
Taking a group of about 70 volunteers, Montague first gave them two unlabeled cups, one containing Coke, the other containing Pepsi. When questioned, almost all of the group said they preferred the Pepsi.
Montague then gave the same group two cans, each clearly labelled “Coke” and “Pepsi”. In what has become known as the “Pepsi Paradox”, the majority of the group now responded that they strongly preferred the “Coke” – even though both cans actually contained Pepsi!
So how does this relate to your NFP’s employer brand?
Are you a not-for-profit or social enterprise that’s been puzzled by an average response to a job ad? Since 2009, EthicalJobs.com.au has advertised thousands of jobs for ethical employers around the country, so we’ve seen a lot of good ads, and a lot of bad ads (no naming names though!) Having looked at so many […]
Great leadership is central to all successful not-for-profit organisations. In this five-part series, we look at strategies to recognise and realise the leadership potential within a not-for-profit. Follow the links to part 1 and part 2. Part 3 looks at how to offer your future leaders meaningful development opportunities to step into areas where […]
The health and community services workforce is predicted to grow by up to 77 per cent larger over the next 12 years to 2025, according to a new report from the government-funded Community Services and Health Industry Skills Council (CS&HISC). But that growth will bring “dire, unprecedented workforce challenges” without urgent action. The multimedia Environmental […]
Do you always check references before offering a position to a new employee?
If the answer is no, consider this: how do you know that the candidates for the last role you hired for – perhaps even the successful candidate! – didn’t exaggerate their experience and qualifications?
It’s our great pleasure to announce that Bob Brown, former Senator and Leader of the Australian Greens and now Director of the Sea Shepherd Australia, will be joining us in August as Keynote Speaker for the Not-For-Profit People Conference. Dr Brown has been a doctor, an environmentalist, a politician and a not-for-profit leader. He was […]
Great leadership is central to all successful not-for-profit organisations. In this five-part series, we look at strategies to recognise and realise the leadership potential within a not-for-profit. You can find part 1 here. Part 2 looks at how to understand what your future needs will be: Last week we got the leadership ball rolling […]
Recognising volunteers in your organisation doesn’t have to involve spending a lot of money. There are many ways you can show them you appreciate them without having to spend a cent! To mark National Volunteer Week this week (13-19 May), Volunteering Australia have helpfully put together this AMAZING list of 101 ways you can show […]
Next week (13-19 May) is National Volunteer Week 2013 – Australia’s largest celebration of volunteers and volunteerism. And according to Volunteering Victoria, one of their NVW initiatves has “gone viral” in less than a week, with more than 100 leaders of organisations with volunteers signing up to publicly declare thanks for their volunteers. The aim […]