Great leadership is central to all successful not-for-profit organisations. In this five-part series, we look at strategies to recognise and realise the leadership potential within a not-for-profit. Follow the links to part 1, part 2, and part 3. Part 4 looks at what to do when you need to find new talent to fill your […]
In 2004 in Houston, Texas, neuroscientist Read Montague and his colleagues at Baylor College of Medicine did an experiment.
Taking a group of about 70 volunteers, Montague first gave them two unlabeled cups, one containing Coke, the other containing Pepsi. When questioned, almost all of the group said they preferred the Pepsi.
Montague then gave the same group two cans, each clearly labelled “Coke” and “Pepsi”. In what has become known as the “Pepsi Paradox”, the majority of the group now responded that they strongly preferred the “Coke” – even though both cans actually contained Pepsi!
So how does this relate to your NFP’s employer brand?
Do you always check references before offering a position to a new employee?
If the answer is no, consider this: how do you know that the candidates for the last role you hired for – perhaps even the successful candidate! – didn’t exaggerate their experience and qualifications?
Almost 80 percent of Australia’s community sector workforce are women, so when the Community and Public Sector Union (CPSU) surveys its members, it’s keen to know what motivates women at work. Last year a new section called ‘The Environment’ was added to CPSU’s annual What Women Want survey, to explore how work and home life […]
PDs are too often hastily thrown together using out-dated elements from old job descriptions, limited (or too wordy) information about the position’s real responsibilities and uninspiring, cliché-ridden corporate-speak.
By contrast, the perfect position description is neither too descriptive nor too vague, uses clear, simple language and unmistakably represents the ethos of your organisation in such a way that potential candidates feel immediately excited about the prospect of working with you.